L’Oréal Professionnel
Professional hair care for salons
Your Trusted Partner in Trade. Importing, Producing & Exporting Across East Africa
Since 2014, INTEMA Trading PLC. has been connecting trusted global brands with Ethiopia. We are an FMCG importer, distributor and wholesaler, importing branded products through exclusive agency agreements.
About INTEMA
One of the biggest branded goods importers in Ethiopia
Since 2014 we have imported and distributed trusted international brands in Ethiopia, alongside manufacturing our own products and exporting Ethiopian coffee.
Learn moreFoundedEstablished as a privately held company, headquartered in Bole Sub City, Addis Ababa.
2014
Ethiopian marketAfrica’s second most populous country, with around 135 million people.
135M
Countries servedEthiopia, Djibouti and Sudan, a combined market of around 170 million people.
3
Years in distribution & sales managementLeadership experience with Beiersdorf, L’Oréal Professionnel and L’Oréal Consumer Products.
10+
Why Ethiopia
Why Ethiopia?
Ethiopia is Africa's second most populous country and one of its fastest growing economies. Its population is young and moving into cities quickly, which makes it a big opportunity for brands that want to grow in East Africa.
135M
People
Africa’s second most populous country.
8.1%
Real GDP growth in 2024
Among the fastest-growing economies in Africa.
~19
Median age
A young population and a growing workforce.
4.7%
Urban population growth a year
Cities are growing fast, and so is retail demand.
Importing
Importing branded goods is our core business
Since 2014 we have imported branded consumer goods into Ethiopia on behalf of international manufacturers, as exclusive agent for the brands we represent. We take responsibility for the full import chain, from the supplier's dispatch to our own warehousing, so brand owners have one accountable partner in the market.
Exclusive agency agreements
We import branded products as exclusive agent, giving manufacturers a dedicated partner and a single, protected route into the Ethiopian market.
Established supplier network
Long-standing relationships with manufacturers and suppliers across America, Europe and Asia.
Compliance and customs, in-house
Local regulatory requirements, import documentation and customs clearance are handled by our own team, so shipments arrive ready for market.
Demand-led ordering
Orders are planned against market demand, keeping products available on shelf without gaps or excess stock.
Trusted by global brands
Main importer of L’Oréal Professionnel and Heinz, alongside brands such as Nido, Campbell’s, Clere and Fa.
Food and non-food expertise
Food, beverages, personal care, beauty, hygiene and professional hair care, each with its own handling and market requirements.
Our mission
We Don't Just Distribute Brands. We Build Markets.
INTEMA Trading PLC connects international brands with opportunities in Ethiopia through strategic importation, distribution and market development. We combine local market knowledge, established commercial relationships and a strong understanding of consumer demand to help brands grow sustainably.
About usMission
To be a partner our key customers can rely on, not just another supplier. We help them with product choice, stock levels, pricing, display and promotions.
Vision
To become Ethiopia's recognised distributor of specialty food, cosmetic and personal care products to wholesale and retail outlets.
Innovative, quality products
Trusted global food and non-food brands, imported and distributed across Ethiopia.
Individualised customer service
Providing customers with what they want, when and how they want it.
Exclusive distribution rights to groundbreaking products
For products not currently available in our markets.
Our services
What we do
INTEMA imports and distributes international FMCG brands, manufactures its own products and exports Ethiopian coffee.
- Distribution
- Wholesale
- Warehousing & logistics
- Transportation
- Sales & market coverage
- Market development
Our portfolio
A Diverse Portfolio. One Strong Distribution Network.
Our portfolio spans multiple consumer product categories, supported by relationships with established international brands. Each partnership strengthens our ability to serve the Ethiopian market and create new opportunities for manufacturers and suppliers.
Main importers of
Food
Food, beverages and everyday consumer goods from established international brands, including Heinz, Campbell's, Nido and Power Horse, supplied to wholesalers, supermarkets and retailers by our own sales and delivery teams on planned, recurring schedules.
Categories
- Dairy
- Food products
- Beverages
- Confectionery
- Soups
- Energy drinks
- Packaged consumer products
Non-Food
Personal care, beauty and hygiene from brands including Clere, Fa, Vatika and Reckitt. INTEMA is also the main importer of L'Oréal Professionnel, with a dedicated team serving salons and beauty professionals.
Categories
- Personal care
- Beauty
- Professional hair care
- Hygiene
- Consumer health & wellness
- Household & lifestyle
Some of the products we import
Reckitt
Sexual wellbeing and hair-removal care
Queen Elisabeth Cocoa Butter
Cocoa butter skin care
Clere
Body lotions and hair care
Fa
Shower gels and deodorants
Vatika
Hair oils and hair care
Nido
Powdered milk
Heinz
Ketchup and sauces
Campbell's Soup
Ready-made soups
International Collection
Power Horse
Energy drink
Irn Bru
Soft drink
Our team
Meet our team
INTEMA is led by its principal owner and CEO, Bedru Hussen Jemal. Our leadership brings senior management experience, a strong focus on customer service and more than 10 years in distribution and sales management.
Bedru Hussen Jemal
CEO & Principal Owner
Seid Kedir
Head of Sales
Amira Mehsen
Marketing Manager
Noah Habtamu
Head of Media & Communications